Making economic development advertising actually work
Let's be honest: efficient economic development advertising is generally the between a city that's flourishing and one that's just stuck in the particular mud. It isn't just about putting a billboard up near an airport terminal or running a random social press ad and hoping a CEO views it. It's a lot more nuanced than that. We're discussing building the brand for any particular region, city, or state that can make people actually need to move their particular businesses (and their lives) there. ...